Posted by Pranay Joshi in Nonprofit, Showcased, Technology Friday, 15 January 2010 20:47 No Comments
Cooper-Hewitt National Design Museum in New York, offered visitors an iPod touch to supplement the actual exhibition with “a wealth of interviews, slide shows and snippets of performances, all related to the 78 architects and designers represented in the show.
Posted by Pranay Joshi in Technology Saturday, 2 January 2009 15:24 No Comments
Imagine being able to control your computer or video game without needing to use a mouse or controller. Microsoft researchers have filed a patent for a muscle-based control scheme that does just that, and more
Posted by Pranay Joshi in Showcased, Uncategorized Friday, 1 January 2009 06:26 1 Comment
Hey there… wish YOU!… (the one who is reading!)… and you! (the one who’s not reading!)…
A BiG fAt HaPPy nEW YeaR!!!
Enjoy the year like you enjoyed the last day you enjoyed best!
Posted by Pranay Joshi in Advertising, Marketing, Showcased, Technology Thursday, 17 December 2009 00:41 No Comments
Augmented reality (AR) is a term for a live view of a physical real-world environment whose elements are merged with virtual computer-generated imagery — creating a mixed reality.
We have seen how recently many companies employed AR to create an awesome ad campaign that created a huge buzz simply because of the novel media used.
I picked [...]
Posted by Pranay Joshi in Marketing, Online Advertising Tuesday, 15 December 2009 13:41 No Comments
On twitter… people retweet more than they are tweet… InStyle has found a cool way to use it as a promotion tool…
Not only are they using twitter to advertise about the new promotions, but currently they have a campaign to increase the number of followers…
They have specifically focused on their target market by giving away free nail [...]
Posted by Pranay Joshi in Advertising, Marketing Tuesday, 15 December 2009 01:11 No Comments
What is Subliminal Advertising?
Subliminal advertising uses a psychological concept known as “Subliminal perception”, typically defined as a result of stimulation too weak to reach conscious awareness, but that may nevertheless affect behaviour. The term Subliminal is from the German for “below the threshold”. (Mullen and Johnson).
During my readings I found the following example of subliminal [...]
Posted by Pranay Joshi in Marketing, Showcased, Technology Tuesday, 1 December 2009 15:51 No Comments
Take a sneak preview of the upcoming “Square iPhone payment system”
A critical look at the relationship between corporations and nonprofit tie-ups for Cause Marketing.